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« Sucessful slogan and logo screen item ideas | Main | Corporate gifts are the classic type of sponsorship »

Monday, January 21, 2008

Get your message out there with screen printing

Screen Printing

T-shirts are a hugely popular way to get your company's message out to the public. This is due to the ability of a t-shirt to be seen by thousands of people over the course of its lifetime. Every person who sees the t-shirt will see your company's logo, name and slogan.

As a result, the Return-On-Investment is huge when a company invests a small amount into screen printing, yet receives big rewards in the huge amount of people who see the logo.

Newspaper Ads vs Screen Printing

Newspaper ads are the established methods of getting your company's face out to the public. However, the cost is high, and the return is low when you consider that more often than not, your ad will end up in the trash or as something to start a fire.

Contrast this to screen printing, which has low cost and high amounts of notice. Depending on your budget, after the day that you advertise, your ad is gone and the public has moved on, but with screen printing, thousands of people can see your logo and slogan for years afterwards. It is not unusual for a company to get a new customer, years after putting out a screen printing product.

Who Gets Them?

When giving out t-shirts that have screen printing on them, it is best to give them out to customers as part of a promotion. Have your customers buy two products to get a free t-shirt, or you can a t-shirt as a promotional item that can be used for client's events, including golf tournaments. This way, your client's gives out a shirt to someone who may not have known about your company. If there is one thing people like, it is free t-shirts.

Conclusion

Screen printing is a very popular method for companies to get their images out to the public. If you want your company to reach thousands of people, at a very cheap price, screen printing is an excellent way to go. Customers will love your t-shirts, especially if there is a witty slogan on it, while at the same time you will have new, potential customers seeing the shirt wherever the wearer goes. This is a massive amount of 'face time' for the t-shirt that can equate into added revenue for your company, years after the product was given away.

Don't cut screen printing short; it could be the best way to advertise your company.

Bargainsgroup screen printing

Posted by The Bargains Group Ltd. at 3:04 PM
Edited on: Wednesday, January 30, 2008 4:25 PM
Categories: screen_printing
 
Testimonials

“Jody is selfless and passionate about giving back to her community. The enthusiasm and energy for what she does comes through in her work and that is what makes her business great. If someone has a problem then she fixes it. She always takes an active role in finding solutions for her clients. Whether someone needs t-shirts or socks, she brings that to bear.”

Leslie Stephenson
Assistant Vice-President of New Product Solutions, Manulife

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