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Marketing Magazine January 22, 2013 | Rebecca Harris The 30-second spot, titled “Road Rage” and created by Toronto agency Blammo Worldwide, shows two men arguing and getting physical with each other near their parked cars. The video, which is made to look like it was filmed by a passerby on a cellphone, has a surprising […] Read More
Project Winter Survival: Road Rage Blammo Worldwide, Toronto has created a provocative :30 spot to help Project Winter Survival, a grassroots organization providing Survival Kits to the homeless, kick off its 2013 campaign.’Entitled Road Rage’, the spot was directed by Oscar-nominated director Hubert Davis and depicts a heated argument between two drivers that includes an […] Read More
Dave Hill – 30 second version Dave Hill – 60 second version These radio commercials were created by Blammo Worldwide Agency: Blammo Worldwide Chief Creative Officer: Andrew Simon Writers: Michael Murray, Andrew Simon Account Exec.: Amy de Merlis Production: Pirate Toronto Directors: Chris Tait, Stephanie Pigott Engineer: Ian Boddy Read More
A CP24 interview with Project Winter Survival co-founder Lorne Simon. Lorne discusses Project Winter Survival, highlighting what is in a survival kit, and how these kits help the homeless survive the cold winter. Lorne also mentions the new Project Winter Survival PSA entitled “Road Rage” which you can watch here. Read More
For the past 13 years, Project Winter Survival and their team of volunteers & donors have assembled and distributed over 15,000 winter Survival Kits. These kits provide warmth and essential supplies needed for the homeless and less fortunate to survive on the streets. Last year over 11,000 requests for these life saving kits were received […] Read More
To lend a helping hand to the less fortunate and homeless, the Cobourg Police Service has partnered with the Northumberland United Way and Project Winter Survival to help distribute winter survival kits to those in need. While on general patrol, Cobourg officers will help distribute winter survival kits to those in need. Police Chief Kai […] Read More
Project Winter Survival “Distribution Day” was so inspiring I just have to share the story with everyone!!! On a Saturday morning, my Bargains Group team hosted Project Winter Survival — Distribution Day at our office at 890 Caledonia Road. When I arrived the team was already there, working hard and preparing for the roughly 100 […] Read More
A CTV News Barrie report discussing homeless shelters, and the importance of Project Winter Survival kit donations which can be the difference between life and death. Project Winter Survival “Distribution Day” took place on January 19, 2013, where 3,000 kits we’re distributed to 172 front line agencies. The kits will be distributed to homeless people […] Read More
A CTV Barrie story focusing on the Bayside Mission and their donation of Project Winter Survival kits. The shelter received 10 survival kits from Project Winter Survival and emphasize the importance of the event. Project Winter Survival “Distribution Day” took place on January 19, 2013, where 3,000 kits we’re distributed to front line agencies who […] Read More
A story discussing Project Winter Survival and the demand for the survival kits distributed. 3,000 of these kits were assembled and distributed to agencies over two Saturdays, and will now be handed out to homeless people. These kits help the homeless survive the cold winter weather. This story aired on January 20, 2013. Read More
A story on Project Winter Survival “Distribution Day” featuring an interview with Street Nurse Anne-Marie Batten. The event took place on January 19, 2013, where volunteers distributed 3,000 survival kits to local agencies who will then deliver the kits to homeless people in the GTA. This story aired on January 19 & 20, 2013. Read More
An interview with Michael Matic who volunteered at Project Winter Survival “Distribution Day”. The event took place on January 19, 2013 where 3,000 survival kits were given to front line agencies to help the homeless survive the cold winter. This story aired on January 20, 2013 at 9:15am. Read More
