Press Release: Project Winter Survival Distribution Event 2013

For immediate release

Media Advisory/Photo-op

3,000 Survival Kits Packed and Ready to go to the Homeless

Project Winter Survival distributes kits through frontline agencies on January 19, 2013

TORONTO – January 17, 2013 – As temperatures continue to drop over the next few days, concern for the welfare of the city’s homeless population will rise. Living on the streets at the best of times is difficult enough. This Saturday, January 19, Project Winter Survival, a volunteer-based organization dedicated to providing essential supplies to people living on the street during the winter season, will distribute 3,000 survival kits through 172 frontline agencies situated throughout GTA and its outskirts.

Organizations such as the Red Cross, Covenant House, Scott Mission, Eva’s Initiative, Salvation Army and other shelters, outreach groups and community churches will pick-up the kits from Project Winter Survival’s headquarters at 890 Caledonia Rd beginning at noon. Kits will then be transported by truck and dropped off at agencies in Toronto, Brantford, Hamilton, Sutton, St. Catharines, Mississauga, Oshawa, Maple, Barrie, East Gwillimbury, Cambridge, Markham, Woodbridge, Orangeville, Welland, Newmarket and Richmond Hill.

Project Winter Survival will also be premiering a new broadcast PSA campaign made by BLAMMO Worldwide.

When: Saturday, January 19, 2013

Time: 12 pm

Where: The Bargains Group Ltd., 890 Caledonia Rd, Toronto

What: 3,000 Project Winter Survival Kits will be picked-up by trucks for distribution through 172 frontline agencies

Who: Jody Steinhauer , President of the Bargains Group and Founder of Project Winter Survival

• Ann Marie Batten, Street Nurse and Advisor to Project Winter Survival
• Representatives fromRed Cross, Scott Mission, Covenant House, Salvation Army, Out of the Cold, Good Neighbours Club, and others

Photo-op: 12 pm – Approximately 150 volunteers will load Winter Survival Kits onto trucks

• 3 pm –Anne Marie Batten, Street Nurse and PWS Advisor will distribute survival Kits to the homeless in downtown TO.
• Meeting location is Metropolitan Church Park – 56 Queen St. E

RSVP: Lorne Simon, MCPR Group, [email protected], 416.785.5037 o 416.560.6441 c

About Project Winter Survival
For the past 14 years, Project Winter Survival and its team of volunteers & donors have assembled and distributed more than 15,000 kits to homeless throughout the GTA and beyond. This year, Project Winter Survival received close to 11,000 requests for kits from front-line agencies. The survival kits which contain items such as sleeping bags, clothing, food and personal care items often make difference between life and death. Project Winter Survival is a “Give Back Where You Live” initiative. To learn more and make a donation, please visit Project Winter Survival.