4 No-No’s for Promos in Toronto
There are a lot of great promotional products that can be used in interesting ways to showcase your brand to your consumers. However, there are also a lot of ways that promotional products can miss the mark, and end up wasting your money and efforts. Knowing what not to do with promotional products is just as important as knowing what to do with them. Here are 5 things you should NEVER do with your promotional products.
What Not to Do with Your Promo Products
- Boring designs. Nothing is better at hiding in plain sight than promotional products with a boring, lackluster design. Pure white mugs with nothing but your logo on them are going to be overlooked and underappreciated by just about everyone. Instead, try to be a little more creative in your design. Want to make a pen stand out? Have a sleek chrome design! Handing out ceramic mugs? Make them colourful and bright. Interesting designs will always, by definition, be interesting to people, and will help you stand out in their minds. The promotional product experts at Bargains Group in Toronto are always ready to help spice up your design with awesome ideas!
- The bigger the better? Do not make your promotional products cumbersome, awkward to handle or just plain huge. People have to carry these items around for a while and then eventually home too. What happens if it doesn’t fit in their pockets, purses, or even backpacks? Here’s a hint: straight in the garbage. Instead, pick smaller items that can easily fit into purses and bags, and ideally even pockets. You want your customer to keep your promo product, so make it easy for them!
- Quantity over quality. Do you want to be known as the company that gives out cheap pens? It might seem easier to hand out a thousand cheap pens than a hundred or even fifty quality pens, but whenever that cheap pen jams up or doesn’t work right, they’re going to associate that frustration with your company. Furthermore, if everyone has your product, nobody is going to feel special when receiving one. Focus on getting fewer but higher quality promotional products, and hand them out with some deliberation. It’s important to remember that these products represent the quality of your company; they are taking a piece of your company home with them. If people forget about your company and only have this pen to remind them of you, you will definitely want to make sure that your promotional item matches both the style and quality of your company.
- No purpose. If you hand an iPhone case to a Samsung user, you’re just wasting your time. Try to think about how you want people to use your product, and the audience you’re giving the product to. The more apparent the purpose of your product is, the more willing a person will be to receive it. Try to keep a variety of promotional products available, that way after a quick chat with a potential client, you can choose the item that you think best suits them and their needs. Promotional products with a purpose are far more effective than items given out randomly.
Why Use Promotional Products?
Promotional products are a great way to advertise your brand, if used correctly. Making sure to avoid these common mistakes will help ensure that your promotional products are effective, useful, and create a positive brand association with your company. Knowing what to avoid will help you make your promotional products a huge hit at your next event. Good luck!
Looking for high quality promotional products in Toronto? Give the Bargains Group a call at 1-877-868-5655 today!